EcoRecord goes Asia
Sonopress and South Korean company Plastic Ark have entered into a cooperationagreement. At the heart of the agreement is a strategic market partnershipthrough which Sonopress intends to establish and expand EcoRecord, itssustainable long-playing record, in Asia – with a clear focus on South Korea.The collaboration is designed for growth and is to be expanded step by step.
“The partnership we have now sealed is a very importantcornerstone for Sonopress in the global development of EcoRecord. With PlasticArk we have found exactly the right partner to tap into the exciting musicmarket in South Korea and, beyond that, further markets in Asia. We areconvinced that our sustainable long-playing record will meet with a similarlyhigh level of interest there as it has in Europe and the United States,” saysSven Deutschmann, Managing Director of Sonopress.
Plastic Ark also sees the cooperation as a strategic step towardsestablishing sustainable music products in the Korean market. Sihyeong Kim(Nami), CEO of Plastic Ark, explains: “South Korea is one of the most dynamic music markets in theworld. We are proud to mark the beginning of a new chapter in sustainablerecord production together with Sonopress, a globally recognized recordmanufacturer.
Through this partnership, we aim to position EcoRecord beyond asustainable alternative, establishing it as a next-generation physical formatevolving alongside the K-content industry. By integrating Sonopress’smanufacturing excellence with Plastic Ark’s creative vision, we aim to drive astructural shift toward a more sustainable record ecosystem in the Korean musicmarket.”
Plastic Ark: Expanding Sustainability into Cultural Value
In developing the Asian market, Sonopress is deliberately relyingon a partner that combines sustainability with design and proximity to themarket. Plastic Ark is a sustainability-driven design company operating at theintersection of material innovation and cultural collaboration. Throughpartnerships with global IPs and entertainment brands, the company hasdemonstrated how sustainable materials can evolve into culturally relevantproducts, presenting new possibilities for market expansion.
Building on its expertise in planning and developing productsusing 100% recycled plastics, Plastic Ark has collaborated with a wide range ofdomestic and international artists and brands over the years, continuouslycreating new value from residual plastics and making sustainability morevisible in everyday life.
Two complementary approaches – one shared goal
According to Sven Deutschmann, the cooperation that has now beensealed brings together two sustainability approaches that complement each otherin a meaningful way: resource-efficient production of storage media on the onehand, and the creative reuse of plastic remnants on the other. Deutschmannadds: “Together we want to provide fresh impetus for sustainable music productsin Asia – with the ambition not merely to serve the market selectively, but tohelp develop it structurally.” By entering the Asian market, Sonopress is alsounderlining its ambition to establish EcoRecord as an international alternativeto conventional vinyl production, while at the same time supporting the globalshift towards more environmentally conscious manufacturing processes.
